Background:

BRINC Drones, a leading drone technology company, aimed to showcase their innovative first responder drones. To maximize visibility and impact, they partnered with KCOMM, a public relations and marketing firm, to organize a media event with the Hawthorne Police Department.

Objective: 

The primary goal was to generate widespread media coverage and public awareness of BRINC’s first responder drones, highlighting their capabilities and potential impact on public safety.

Strategy and Execution:

Results: 

The media event was a resounding success, resulting in extensive media coverage across various platforms. Key highlights included:

All organic and syndicated media coverage can be found linked below: